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Muhammad Aziz Taufiqurrahman
All case studies
8am Business Pte Ltd

8am Business · Campaign operations · 2026

Running outbound campaigns and CRM for clients in seven markets

8am Go runs outbound campaigns for enterprise and SME clients. I own campaigns across several categories and seven markets, from the first targeting brief to launch and the reporting that follows. Each campaign averages more than 1,000 leads, and every lead must reach the right person with the right message.

OutboundCRMClient management

At a glance

Role
Campaign owner and client-facing operator
Scope
Preparation, processing, launch and reporting
Markets
ID, SG, MY, TH, PH, HK and US
Systems
Internal and client CRMs, Instantly.ai, Apollo

Outcomes

  • Consistent quality everywhere

    One four-stage process runs in all seven markets, while copy, timing and tone adapt to each one.

  • Clients always informed

    Weekly and monthly reports with figures that match the source keep every client confident.

  • A pipeline that does not leak

    Interested replies are triaged into one queue, so warm leads get answered and followed up on time.

  • Built to scale

    Repetitive checks were automated into 8am Agent, so more campaigns run without more manual work.

Context

Working across markets

Every market has its own conventions: Thai prospects are greeted with honorifics, working hours differ by up to twelve hours, and the right follow-up tone varies. Copy, send windows and reply handling are adapted per market.

The client relationship

I am each client's direct contact. I align on the customer profile and messaging before launch, report results weekly and monthly, and agree the next steps whenever a campaign needs to change.

How I run a campaign

  1. 01

    Prepare

    • Agree the market and customer profile
    • Build and segment the lead list
    • Set up the CRM pipeline and phase plan
  2. 02

    Process

    • Clean and enrich lead data
    • Write and localise the sequence
    • Check personalisation and capacity
  3. 03

    Launch

    • Go live on the agreed date
    • Audit sent emails the same day
    • Monitor deliverability and health
  4. 04

    Report

    • Triage interested replies
    • Send weekly and monthly reports
    • Improve weak steps from the data

Tools and stack

Instantly.aiApolloClayLinkedIn Sales NavigatorCRMGoogle SheetsSlack8am Agent