Pudingkuu Lucky · Business analysis · 2024 – Present
Using business analysis to take an F&B small business to the next level
Pudingkuu Lucky is an Indonesian F&B small business that sells to direct customers and through a reseller network. As its Business Analyst, I use data to find where the business can grow, then turn the findings into changes in product, pricing, marketing and brand.
- Role
- Business Analyst
- Period
- August 2024 to present
- Focus
- Revenue growth, product and marketing innovation
- Methods
- Diagnostic analytics, A/B testing, CRM, KPI reporting
At a glance
Outcomes
Revenue doubled
Pricing and product decisions based on the sales analysis doubled revenue within six months.
Resellers who stay
Tracking each reseller's lifecycle with personalised incentives improved retention by half.
Decisions tested, not guessed
A/B tests on packaging and campaigns lifted conversion by 28% and made experimentation a habit.
A clear view of the business
Regular sales and KPI reporting gives the owner the facts behind every decision.
What I did
Business analysis
I analyse sales and customer behaviour to see which products, prices and channels drive volume and margin, then present clear recommendations.
Product innovation
I use the findings to refine the product range and pricing, and test packaging variants against each other instead of choosing by opinion.
Marketing innovation
I run digital campaigns as experiments with a clear hypothesis, and track the reseller programme in a CRM with personalised incentives.
Brand positioning
I support one consistent brand identity and message, aimed at making Pudingkuu Lucky the first name customers think of.
How the growth was achieved
01
Diagnose
- Track sales and customer behaviour
- Find what drives revenue
02
Test
- Set a hypothesis for each change
- A/B test packaging and campaigns
03
Scale
- Keep what wins
- Grow resellers with tracked incentives
04
Report
- Share KPIs with the owner
- Decide the next change from data